A Designers Portfolio

Published: Nov. 25, 2009

Category: Website Design

Role: Art Direction/Design

Project Scope:
JL Farm Equipment Co. needed a website that was clean and easily navigable, and featured enough point-of-entry content to drive traffic deeper into the site. This was achieved by creating a three column three row layout. The first section is the main focal point of the site. It is constant throughout the site and allows the user to have quick access to the navigation and promotional content.

The dealer's flagship brand was Case IH, whose colors are red and gray. These were used as accent throughout the site to reinforce the brand. A dramatic image of a farm landscape was used to add reinforcement to the company's name and to give the site a more dramatic look.