A Designers Portfolio

Category: Logo Design

Role: Art Direction/Design

Project Scope:
Par City Group is a solutions and services provider that enables retailers and suppliers to work collaboratively as strategic partners to reduce out-of-stocks, shrink, inventory and labor while improving profits, efficiencies and customer service.

The design is a modern corporate logo appealing to retailers that shop for enterprise level software.

The logo uses an equal sign mirrored and slightly angled to make up an abstract store front.